Customer Happyland: How Smart Companies Design, Choose and Keep their Customers Forever

Customer Happyland is about you as a business leader gaining clarity where your business is going on how to get there fast! What is the connection between business efficiency, employees' dreams, shareholder's vision and customer needs? This book is about their hidden connection you wouldn't normally see. Myth 1: Average business leaders believe customers are king. They are not! Your organisation must become the center of their life, you must control them and get them to truly believe they can not do without you. Myth 2: Customer Happiness can only be achieved by giving them what they want. Wrong! As with any human being, expectations can, and should be managed, in order to make them happy in advance.