Samhälle & debatt
Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution
Cecilia Silvestri • Michela Piccarozzi • Barbara Aquilani
Inbunden
4509:-
Uppskattad leveranstid 7-11 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
Andra format:
- Pocket/Paperback 3479:-
A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing them with appropriate incentives. The difficulty with providing a winning strategy in a highly competitive market, however, stems from responding to the specific needs of the customers. Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution is an essential reference source that links together three highly relevant topics in the business of modern economyinnovation, customer satisfaction, and sustainabilityand analyzes their synergies. Featuring research on topics such as e-business, global business, and sustainable innovation, this book is ideally designed for business consultants, managers, customer service representatives, entrepreneurs, academicians, researchers, and students seeking coverage on directing sustainable companies.
- Format: Inbunden
- ISBN: 9781799814191
- Språk: Engelska
- Antal sidor: 350
- Utgivningsdatum: 2019-11-30
- Förlag: Business Science Reference