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This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.
- Format: Inbunden
- ISBN: 9780470848227
- Språk: Engelska
- Antal sidor: 192
- Utgivningsdatum: 2002-10-01
- Förlag: John Wiley & Sons Inc