Digital Product Management

The book describes the various areas of digital product management: from vision and strategy development, idea generation and evaluation to actual product development and subsequent performance analysis. The central tasks and touch points are explained from the perspective of the product manager (product owner). In addition to agile methods and working models, the authors also cover specific tools that can be used to manage the development of digital products successfully. A book for anyone working in product management, software development, business development or marketing and sales, as well as for interested students. "The role of a product manager is crucial to the successful development of digital products. This book provides an excellent overview of the most important methods of modern product management." Stefan Vossktter, founder and managing director of digitale-leute.de & deutsche-startups.de "The authors present a variety of methods and tools in a comprehensive and detailed manner, providing the reader with concrete assistance in mastering the challenges of digital product management." Cord Grnewald, CPO Kleinanzeigen From the content: Introduction to Digital Product Management User-Centered Product Visions Product Discovery Validation of Product Ideas in the Market Alignment How to Achieve Good Coordination Impact-Oriented Product Management with OKR Product Delivery Lateral Leadership in Product Management Product Owner and Scrum Master Understanding User Experience Data Analytics Growth The Matter of Growth Holistic Understanding of Product Management The Agile Transformation of Hanseatic Bank