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With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.
- Illustratör: 235 p XIV
- Format: Inbunden
- ISBN: 9780230340275
- Språk: Engelska
- Antal sidor: 235
- Utgivningsdatum: 2012-07-16
- Förlag: Palgrave Macmillan