Essential Economics

Rarely has the benefit of a deeper understanding of economics been so important, relevant, topical and exciting.

Since the recent global financial crisis moved economics from the business report to the front page, fear has gripped producers, consumers, financial institutions and governments.

If you want to start thinking about these events as an economist would, this is the book for you. Michael Parkins books are read by over a million students around the world, so youll be in safe hands as you learn how to explore difficult policy problems - and even to make more informed decisions in your own economic life.

This text covers the most important economic topics for a business or non-specialist student and presents the material with the same rigour found in a specialist economics text. It is an undiluted presentation of economic principles and models that will serve as a compass as you navigate the unknown future terrain through which your business life will take you.

Visit www.myeconlab.com - your gateway to all the online resources for this book, including:

• Step-by-step explanations and animated graphs that are constantly at hand for you to strengthen your grasp of the subject and prepare for your exams.
• A personalized study plan to provide you with extensive practice exactly where you need it.
• Examples of the real-world relevance of the subject with topical Economics in the News stories and questions.

If you have purchased this text as part of a pack then you can gain access to MyEconLab by following the instructions to register on the access code included on the enclosed access card. If youve purchased this text on its own then you can purchase access online at www.myeconlab.com. See Using MyEconLab in the Guided Tour area of this text for more details.

www.myeconlab.com

MyEconLab is an excellent source of information and is an invaluable study aid. Dr Phil Tomlinson, University of Bath, UK

MyEconLab is packed with useful teaching and learning resources which makes it an attractive journey for both students and teachers.
Dr Jen Snowball, Rhodes University, South Africa

Michael Parkin is Professor Emeritus at the University of Western Ontario.

Melanie Powell is Reader in Economics at Derby University Business School.

Kent ...