Essentials of Marketing Research, Global Edition 1

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Essentials of Marketing Research, Global Edition

Naresh Malhotra • David Birks • Peter Wills

Pocket

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432 sidor
2014

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.

Författare: Naresh Malhotra, David Birks, Peter Wills
Format: Pocket/Paperback
ISBN: 9781292060163
Språk: Engelska
Antal sidor: 432
Utgivningsdatum: 2014-06-26
Förlag: Pearson Education Limited