Everything I Know about Marketing I Learned from Google

Want Market Share? Google It!

Google is a once-in-a-generation company. Aaron Goldman has writtenan essential book that goes beyond telling us how Google became soimportant to explaining why the revolution its leading will affecteveryone in media and marketing.
Brian Morrissey, Digital Editor, Adweek

An insightful tour of the elements that have made Google successful combinedwith a usable guide on how to apply this learning to your business.
Rishad Tobaccowala , Chief Strategy & Innovation Officer, Vivaki

About the Book

You know youve hit it big when your namebecomes a verband no one knows thatbetter than Google. In just over 10 years,Google has become the worlds most valuablebrand, consistently dominating its category andgenerating $6 billion in revenue per quarter.

How does Google do it? In a word: marketing.

You may not think Google does much marketing.Indeed, it doesnt do a lot of what has traditionallybeen viewed as marketing. But in todays digitalworld, marketing has taken new shapeandGoogle is at the cutting edge.

In Everything I Know about Marketing I Learnedfrom Google, digital marketing expert AaronGoldman offers 20 powerful lessons straightfrom Googles playbook. Taking you deep intothe inner workings of the Googleplex (which aresimpler than you think), Goldman provides theknowledge and tools you need to build and growyour brand (which is also simpler than you think).

Along the way, he shows how Googles tacticsare being used by a wide range of successfulcorporations, from Apple to Zappos. Key principlesinclude:

• Tap into the Wisdom of Crowds: Get the signalsyou need directly from your customers
• Keep It Simple, Stupid: Craft messagespeople can grasp in a nanosecond andpass along
• Dont Interrupt: Join the conversationbut avoid disrupting it
• Act Like Content: Provide value, notsales pitches
• Test Everything: Take no detail of your programfor granted; you can always improve
• Show Off Your Assets: Distribute yourbrand everywhere

The beauty of it all is that these Googley lessonscan be applied to every aspect of marketing,in organizations of any size. Whether you run aPR department in a multinational corporation orserve as the sole marketer in a small business,these tactics work.

In its mission to organize the worlds information,Google has rewritten the book onmarketing. Use Everything I Know about MarketingI Learned from Google to remake your ownorganizations marketingand engage morecustomers than ever.