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This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: *numerous exercises and examples *learning objectives at the beginning of each chapter and summaries at the end *case studies to pull together the areas so far covered The use of spreadsheets is integrated into the text.
- Illustratör: illustrations
- Format: Pocket/Paperback
- ISBN: 9780333637821
- Språk: Engelska
- Antal sidor: 320
- Utgivningsdatum: 1996-10-01
- Förlag: Red Globe Press