bokomslag Financial Aspects of Marketing
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Financial Aspects of Marketing

Keith Ward

Inbunden

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  • 448 sidor
  • 1989
This is the recommended principal text for the Financial Aspects of Marketing paper of the CIM Certificate Examination. The increased emphasis on marketing issues and the use of financial information as an aid to decision-making provides students with the ability to be "financially literate" and does not attempt to train bookkeepers. Relevant techniques are introduced in context and illustrated with simplified but practical examples.
  • Författare: Keith Ward
  • Illustratör: black & white illustrations
  • Format: Inbunden
  • ISBN: 9780750616027
  • Språk: Engelska
  • Antal sidor: 448
  • Utgivningsdatum: 1989-03-01