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From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names
Evan Morris
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A history of 150 recognized brand names, written by the creator of the award-winning "Word Detective" Web site, provides humorous information on how popular products and labels were named, in a volume that shares the inspiration behind the identities of everyday products, challenges urban myths, and recounts how respected brands have been compromis
- Format: Trade paperback
- ISBN: 9780743257978
- Språk: Engelska
- Utgivningsdatum: 2004-11-09
- Förlag: Simon & Schuster