Getting Digital Marketing Right

You're exhausted, tired, and burdened by the chaos that is "digital marketing". You have business growth goals to meet over the next 12 months. You already tried some marketing tactics and met with different consultants, agencies, and potential hires. Still, there's still no clear answer...

How can you maximize your return and meet your business goals, all while on a limited budget? If we had a corporate level, multimillion dollar budget, this might be easy. But, we aren't in that position.

It takes just two things...

First, how can you turn your digital presence into something useful, like leads or customers? A digital sales funnel will help you do that.

Bonuses that come with the book are listed below.

• Stage 1: Generate Demand
• Stage 2: Capture Quality Leads
• Stage 3: Nurture Leads
• Stage 4: Convert Leads into Customers
• Stage 5: Close, Deliver, & Satisfy
• Stage 6: Referrals and Follow Up

But that alone doesn't mean much unless there's a clear purpose. To have a purpose, we need a digital strategy.

• The First Step - Where are you today?
• The Second Step - Finding Your Ideal
• The Third Step - Mapping Out Your Plan
• The Fourth Step - Getting Your Hands Dirty
• The Fifth Step - Recap & Review

Did you notice we didn't say that you have to know how to do popular digital marketing tactics?

Here's why: You'll learn the importance of things like search engine optimization, online advertising, marketing automation, lead capture forms, and so on.

But we don't worry about how to do them. It isn't our job to know how to code a website, or do SEO, or any of that technical knowledge. That's not what getting digital marketing right is about.

We do want to know how these techniques will help grow our business and if they make sense to help us reach our goals. That's what we will figure out as we go through this book, examining our digital sales funnel and developing our strategy.

What moves us from today to our ideal future? The only way is to first know your ideal future state, where you are today, and what will help you in that journey. That's why we need a digital strategy.

Whether you call it online marketing, internet marketing, or digital marketing, what you really want is a reliable method to grow your business and reach your compan...