Green Fashion Retail

This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies.Chapters in the bookprovidetheoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, whohave to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will beable to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.