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»Basics of Media Planninf«: Media planning directs an advertiser's funds to advertising types and media in order to spread its message in the best possible way. This is an up-to-date and well-founded explanation of how this should be done. The author has long professional experience in advertising, and also a scientific background as a professor of marketing. The book is aimed at marketing managers as an update, at career entrants and changers in media planning and at business students for orientation.
- Illustratör: 110 Schwarz-Weiß-Abbildungen 6 Tabellen, 110 Abbildungen 618 S 6 Schwarz-Weiß-Tabellen
- Format: Häftad
- ISBN: 9783428187584
- Språk: Tyska
- Antal sidor: 618
- Utgivningsdatum: 2023-07-01
- Förlag: Duncker & Humblot