Hacking the Electorate

How Campaigns Perceive Voters

Inbunden, Engelska, 2015

Av Eitan D. Hersh, Connecticut) Hersh, Eitan D. (Yale University, Eitan D Hersh

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Hacking the Electorate is the most comprehensive study to date about the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh follows the trail from data to strategy to outcomes. Hersh argues that most of what campaigns know about voters comes from a core set of public records. States vary in the kinds of records they collect from voters - and these variations in data across the country mean that campaigns perceive voters differently in different areas. Consequently, the strategies of campaigns and the coalitions of voters who are mobilized fluctuate across the country because of the different ways campaigns perceive the electorate. Data policies influence campaigns, voters and, increasingly, public officials.

Produktinformation

Utgivningsdatum2015-06-09
Mått157 x 235 x 19 mm
Vikt490 g
FormatInbunden
SpråkEngelska
Antal sidor270
FörlagCambridge University Press
ISBN9781107102897

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'With solid empirics, Eitan Hersh's Hacking the Electorate deftly deflates myths about the magic of microtargeting, while demonstrating how campaigners' perceptions of voters vary in consequential ways with the particulars of the publicly available data they draw on for the enterprise. The book offers an original and thoughtful perspective on an increasingly prominent campaign tool.' Gary Jacobson, Distinguished Professor of Political Science, University of California, San Diego