Handbook of Quality-of-Life Research

An Ethical Marketing Perspective

Inbunden, Engelska, 2001

Av M. Joseph Sirgy

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This handbook seeks to provide students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. It also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioural scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.

Produktinformation

Utgivningsdatum2001-11-30
Mått155 x 235 x 30 mm
Vikt863 g
FormatInbunden
SpråkEngelska
SerieSocial Indicators Research Series
Antal sidor458
Upplaga2001
FörlagKluwer Academic Publishers
ISBN9781402001727

Tillhör följande kategorier

One: The Quality-of-Life (QOL) Concept Viewed from a Marketing Lens.- Two: Conceptual Frameworks, Approaches, Theories, and Philosophies of QOL.- Three: Measures and Measurement Issues in QOL Research.- Four: QOL Research in Relation to Specific Marketing Perspectives.- Five: QOL Research in Relation to Specific Population Segments.- Six: QOL Research in Relation to Specific Life Domains.- Seven: QOL Research in Relation to Specific Public and Private Sectors.- References.- Author Index.