Happiness Management and Social Marketing: A wave of sustainability and creativity 1

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Happiness Management and Social Marketing: A wave of sustainability and creativity

Rafael Ravina Ripoll • Luis Bayardo Tobar Pesntez • Araceli Galiano Coronil • Jos Marchena Dominguez

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252 sidor
2021

In these moments of health crisis, happiness management and social marketing are not teaching that it is possible to build a more committed, innovative and productive society. To achieve this end, countries and organizations must undertake a wave of human resource policies and actions that stimulate individuals happiness and creativity. In this way, a new economy can emerge that holistically promotes social welfare, equality, and talent.

Författare: Rafael Ravina Ripoll, Luis Bayardo Tobar Pesntez, Araceli Galiano Coronil, Jos Marchena Dominguez
Format: Pocket/Paperback
ISBN: 9783034339742
Språk: Engelska
Antal sidor: 252
Utgivningsdatum: 2021-03-29
Förlag: Peter Lang AG, Internationaler Verlag der Wissenschaften