Health Care Market Strategy

Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors own unique modelcalled the strategy/action matchfrom which you will learn how to determine exactly which tactics to employ in a variety of settings.