How to Make Your Advertising Make Money

In this remarkable reference, John Caples, a man who has won countless awards and made millions of dollars for some of the largest companies in the United States, draws upon more than 50 years of experience to show you how to write advertising copy that sells anything and everything...write headlines that command instant attention...save thousands of dollars in expenses each year...and much more.

Containing hundreds of true stories, checklists, and guidelines, this sourcebook is for every copywriter, creative director, and business executive who wants to learn how to write copy that sells-from the master who most say did it better than anyone. You'll get:

1. Secrets of Successful Advertising2. Twelve Ways to Find Advertising Ideas3. Three Famous Case Histories4. How to Get Ideas from Brainstorming 5. 303 Words and Phrases that Sell6. How to Write Sentences that Sell 7. Sales Appeals that Last Forever8. How to Write Headlines that Make Money9. How to Use Stories to Sell Products10. Tips on Copywriting11. How Editorial Style Ads Can Bring Increased Sales12. How to Write Sales Letters that Make Money13. How Direct Response Can Help Advertisers Make Money14. Ways to Improve Your Copy15. How to Write Radio Commercials that Get Action16. How to Apply Mail Order Know-How in Writing TV Commercials17. Summing Up My Success Secrets I Have Learned in 50 Years

Meet the Author

John Caples was Vice President of BBDO, Inc. when he retired after 40 years of service with the nation's third largest advertising agency. The creator of such classic ads as "They Laughed When I Sat Down at the Piano" and "They Grinned When the Waiter Spoke to Me in French," and a member of the Copywriters's Halls of Fame, Mr. Caples built a nationwide reputation for his research and scientific methods of testing advertising effectiveness.