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A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
- Format: Pocket/Paperback
- ISBN: 9798330360086
- Språk: Engelska
- Antal sidor: 306
- Utgivningsdatum: 2024-08-19
- Förlag: Pbooks