In-N-Out Burger
A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules
Häftad, Engelska, 2010
Av Stacy Perman
209 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.In fast-food corporate America, In-N-Out Burger stands apart. It is a family-owned chain that steadfastly refuses to franchise or be sold and is an incongruous testament to old-fashioned values, reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something. It has become nothing less than a cultural institution that can lay claim to an insanely loyal following. This is the story of a unique and profitable business that exceeds all expectations. It is a lesson in a counterintuitive approach to doing business that places quality, the customer, and employees first. "In-N-Out Burger" is a keenly observed narrative that explores the evolution of a California fad that transformed into an enduring cult of popularity; it is also the story of the conflicted, secretive, and ultimately tragic Snyder family that cooked a billion burgers and hooked zillions of fans. As the story of "In-N-Out Burger" unfolds, so too does the cultural history of America as influenced and shaped by car culture and fast food.
Produktinformation
- Utgivningsdatum2010-11-01
- Mått135 x 203 x 21 mm
- Vikt322 g
- FormatHäftad
- SpråkEngelska
- Antal sidor368
- FörlagHarperCollins Publishers Inc
- ISBN9780061346729