Jimmy's Lemonade Stand: A Child's Guide To Marketing

Everyday, we help busy small business owners & executives at medium-sized companies with their digital marketing. Many of our discovery meetings are with entrepreneurs who think the latest and greatest marketing technology is the key to their business' success. The bad news is that there is no quick fix, wonder pill, or magical elixir. The good news is that a marketing foundation built upon the principle of "understand your customer first" will point you in the right direction.

We wrote this story as a tool to help our clients quickly reshape the way they think about marketing their product or service. Modeled as a children's book, "Jimmy's Lemonade Stand - A Child's Guide To Marketing", takes the reader through a young boy's journey of starting a lemonade stand and the familiar challenges facing every business owner.

With the help of his father who works as a marketing professional, Jimmy creates a buyer persona for his business that is a mythical picture of their ideal customer. The buyer persona is a representation of key identifiers that exist in ideal customers along with their associated pain points, challenges, and goals. The buyer persona can also define a value proposition that speaks to this specific customer profile.

"Jimmy's Lemonade Stand - A Child's Guide To Marketing" is the perfect gift for a friend, family member, or colleague who is a small business owner, big-time executive, or aspiring entrepreneur.

Size: 8.5" x 11" (21.59 x 27.94 cm)
Interior: 38 pages. Full color.
Cover: Full color glossy finish. 38 pages