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Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.
- Format: Pocket/Paperback
- ISBN: 9781557865533
- Språk: Engelska
- Antal sidor: 360
- Utgivningsdatum: 1996-04-01
- Förlag: John Wiley & Sons Inc