La Sociedad Que No Queria Ser Anonima

Corporate social responsibility may seem like an unnecessary expense until you see how much it costs to be irresponsible. In the pages of this book we will see how, in the information age, responsible management and business ethics are issues that represent a great strategic bet. In La sociedad que no quería ser anónima, the author, through a fictitious character, Amaro Cifuentes, director of Social Responsibility of a random company, helps to unravel the keys to this business function through a subtle mixture of reality and fiction, the day-to-day and the grotesque, orderly management and chaotic occurrence. The challenge of social responsibility for any modern company has a name: anticipation. The benefits are slow in coming, but they are clear, as any manager who has had to manage a crisis can assure you.