bokomslag Lead Market India
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Andra format:

  • 254 sidor
  • 2018
India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.
  • Författare: Cornelius Herstatt, Rajnish Tiwari
  • Format: Pocket/Paperback
  • ISBN: 9783319835099
  • Språk: Engelska
  • Antal sidor: 254
  • Utgivningsdatum: 2018-07-04
  • Förlag: Springer International Publishing AG