Luxury Brand Management and Heritage Revival: Case Studies from the Swiss Watch Industry 1
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bokomslag Luxury Brand Management and Heritage Revival: Case Studies from the Swiss Watch Industry
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Luxury Brand Management and Heritage Revival: Case Studies from the Swiss Watch Industry

Pierre-Yves Donzé • Harry Guhl

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2069:-

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  • 192 sidor
  • 2026
A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.

  • Författare: Pierre-Yves Donzé, Harry Guhl
  • Format: Inbunden
  • ISBN: 9781350545335
  • Språk: Engelska
  • Antal sidor: 192
  • Utgivningsdatum: 2026-01-01
  • Förlag: Bloomsbury Visual Arts

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