Samhälle & debatt
Luxury Marketing, Sustainability and Technology
Park Thaichon • Sara Quach
Inbunden
2789:-
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- Pocket/Paperback 729:-
Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions, this book offers clear insights into relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice. This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, and fashion management, as well as innovation management and sustainability.
- Illustratör: black and white 12 Halftones 14 Tables, black and white 11 Line drawings black and white 23
- Format: Inbunden
- ISBN: 9781032342917
- Språk: Engelska
- Antal sidor: 194
- Utgivningsdatum: 2023-06-09
- Förlag: Routledge