Managing and communicating the Brand

This book was originally my important assignment of MBA coursework of the University of Liverpool Management studied on full time with my 100% dedication daily study. The work presented was evaluated by the University and is modified to meet the book needs. The book is useful to the companies, managers, leaders, decision makers or anyone works at professional level. The book has Idunn Brand - agenda,external analysis, market analysis, Market trend, Market size and the target audience, perpetual Map, positioning strategy, mission, vision, positioning -Statement, communication plan, communication Goals, pull Strategy, Inbound Strategy, Communication-mix, Implementation, national marketingOutdoor- banner ads, bus and the television, Billboard display to the design and layout, TVC story board Television, Video - YouTube, social media, online, Local Marketing, Print ad magazine, newspaper, In-Store Marketing, POP, Digital Advertisinge, mail news letter, Online & Mobile, Social Media, Search Engine, Online and mobile - and mobile website app, brand story, Journey campaign, and Implementation- launch plan.