Samhälle & debatt
Managing Marketing Information (RLE Marketing)
Nigel Piercy • Martin Evans
Inbunden
2659:-
Uppskattad leveranstid 10-16 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
Andra format:
- Pocket/Paperback 879:-
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
- Format: Inbunden
- ISBN: 9781138793149
- Språk: Engelska
- Antal sidor: 242
- Utgivningsdatum: 2014-08-22
- Förlag: Routledge