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A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
- Illustratör: black & white illustrations
- Format: Pocket/Paperback
- ISBN: 9781138980310
- Språk: Engelska
- Antal sidor: 242
- Utgivningsdatum: 2015-11-26
- Förlag: Routledge