Managing with Carrots

In this book, the authors outline the role of strategic recognition in the corporate world and explain how todaya s worker can be motivated most effectively with carrots. In the first part of this analysis, "Carrot Seeds" -- the corporate need for recognition. In the second section "Carrot Planting, Carrot Cultivation" -- they explain how to set up an effective recognition plan. In the third part "Carrot Harvest" -- the authors describe the benefits of implementing a carrot culture and clarify the human benefits of recognition. In part four, "Starting Your Own Carrot Crop", it guides the readers on the best way to begin developing a carrot culture.