Marketing 5.0

Marketing 5.0 focuses on human-mimicking technology in the age of marketing wherein, consumers and technology are blended as one. It reimagines technology creating a human touch, not only enhancing customer experience but also building an ecosystem of personalised sense-and-respond experiences and bringing greater sustainability. It is this age of Augmented and Agile marketing, which delivers tech-empowered human interaction at pace and scale, achieving the perils and promises of digitalisation; a shift from marketing 4.0 to marketing 5.0. In this new age of marketing, where there is a continuous struggle for gaining digital business presence, this book aims to introduce academicians and marketers to the concept of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey. The aim is to learn and understand the blended approach, where consumers and technology integrate as one.