Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions 1

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Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions

Sue Runyard • Ylva French

Pocket

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304 sidor
2000

Marketing and public relations have become central to the success of a museum institution. Without effective use of both, museums of all kinds will fail to maximize their potential and fulfill their financial and cultural missions. This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.

Författare: Sue Runyard, Ylva French
Format: Pocket/Paperback
ISBN: 9780742504073
Språk: Engelska
Antal sidor: 304
Utgivningsdatum: 2000-03-01
Förlag: AltaMira Press