bokomslag Marketing Communications
Samhälle & debatt

Marketing Communications

John Egan

Inbunden

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Andra format:

  • 432 sidor
  • 2022
Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics This textbook is essential reading for students studying marketing communications or a related topic. John Egan is Professor of Marketing at Regents University, London.
  • Författare: John Egan
  • Format: Inbunden
  • ISBN: 9781529781205
  • Språk: Engelska
  • Antal sidor: 432
  • Utgivningsdatum: 2022-12-23
  • Förlag: SAGE Publications Ltd