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Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.
This fourth edition:
- Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries
- Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis
- Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics
This textbook is essential reading for students studying marketing communications or a related topic.
John Egan is Professor of Marketing at Regent’s University, London.
- Format: Pocket/Paperback
- ISBN: 9781529781212
- Språk: Engelska
- Antal sidor: 432
- Utgivningsdatum: 2022-12-23
- Förlag: SAGE Publications Ltd