Marketing for Hospitality and Tourism, Global Edition 1
bokomslag Marketing for Hospitality and Tourism, Global Edition
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Marketing for Hospitality and Tourism, Global Edition

Philip Kotler • John Bowen • James Makens • Seyhmus Baloglu

Pocket

1229:-

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  • 2021
Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.
  • Författare: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu
  • Format: Pocket/Paperback
  • ISBN: 9781292363516
  • Språk: Engelska
  • Utgivningsdatum: 2021-04-20
  • Förlag: Pearson Education Limited

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