Marketing Strategies for Central and Eastern Europe 1
bokomslag Marketing Strategies for Central and Eastern Europe
Filosofi & religion

Marketing Strategies for Central and Eastern Europe

Stewart Arnold • Petr Chadraba • Reiner Springer

Pocket

659:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 10-15 arbetsdagar

Fri frakt för medlemmar vid köp för minst 249:-

Andra format:

  • 226 sidor
  • 2019
This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on "Marketing Strategies for Central & Eastern Europe" held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors' view on marketing in Central and Eastern Europe and summarizes the main features and research results from the selected papers.
  • Författare: Stewart Arnold, Petr Chadraba, Reiner Springer
  • Format: Pocket/Paperback
  • ISBN: 9781138718241
  • Språk: Engelska
  • Antal sidor: 226
  • Utgivningsdatum: 2019-11-04
  • Förlag: Routledge

Du kanske gillar

  1. bokomslag Marketing Strategies for Central and Eastern Europe

    Marketing Strategies for Central and ...

    Stewart Arnold, Petr Chadraba, Reiner Springer

    Inbunden

    1099:-
  2. bokomslag The Central and Eastern European Markets

    The Central and Eastern European Markets

    Peter Chadraba Erdener Kaynak

    Inbunden

    1809:-
  3. bokomslag Theories of Resistance

    Theories of Resistance

    Marcelo Lopes De Souza, Richard J White, Simon Springer

    Pocket

    929:-
  4. bokomslag #IRLSchoolCounseling

    #IRLSchoolCounseling

    Christine J Schimmel, Kara Ieva, Sarah I Springer

    Inbunden

    1979:-
  5. bokomslag Theories of Resistance

    Theories of Resistance

    Marcelo Lopes De Souza, Richard J White, Simon Springer

    Inbunden

    2699:-
  6. bokomslag Evaluating the Impact of the Department of Defense Regional Centers for Security Studies

    Evaluating the Impact of the Departme...

    Larry Hanauer, Stuart E Johnson, Christopher Springer, Chaoling Feng, Michael J McNerney

    Pocket

    489:-
  7. bokomslag Marvel Masterworks: Dazzler Vol. 3

    Marvel Masterworks: Dazzler Vol. 3

    Mark D Bright, Jim Shooter, Frank Springer

    Inbunden

    1009:-
  8. bokomslag Drug Addiction and AIDS

    Drug Addiction and AIDS

    Norbert Loimer, Rainer Schmid, Alfred Springer

    Pocket

    789:-
  9. bokomslag Athens and Wittenberg: Poetry, Philosophy, and Luther's Legacy

    Athens and Wittenberg: Poetry, Philos...

    James A Kellerman, R Alden Smith, Carl P E Springer

    Inbunden

    2949:-
  10. bokomslag Vegan Geographies

    Vegan Geographies

    Paul Hodge, Andrew McGregor, Simon Springer, Ophlie Veron, Richard J White

    Pocket

    589:-