Mastering Search Advertising

Richard Stokes, founder of AdGooroo, a leading search engine intelligence company, has over 15 years of experience in advertising and technology management and includes real-life examples, case studies and charts that reveal not only the basics of creating a pay-per-click campaign, but also break down the intricacies of the process into simple, easy-to-understand steps that will help any business leader focused on achieving a world-class marketing strategy. Successful tactics known only to a handful of elite search marketers are discussed in detail and include specific techniques on how to:

• Increase search traffic while simultaneously lowering costs
  
• Conduct keyword research
  
• Determine the best starting bid prices for new keywords
  
• Manage bids without expensive bid management software
  
• Launch a new campaign
  
• Understand the Google quality score algorithm

Stop throwing your marketing dollars away and learn how to dominate Google AdWords today!

"A well researched, truthful, and up-to-date guide for pay-per-click marketers."

Mike Mindel, CTO, Wordtracker.com