bokomslag Moralizing the Corporation
Samhälle & debatt

Moralizing the Corporation

Boris Holzer

Inbunden

2249:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 5-9 arbetsdagar

Fri frakt för medlemmar vid köp för minst 249:-

  • 192 sidor
  • 2010
This insightful book examines how transnational corporations respond to the challenges of anti-corporate activism and political consumerism. In prominent cases involving major corporations such as Nestl, Nike and Royal Dutch/Shell, transnational activists have successfully mobilized public opinion and consumers against alleged corporate misdemeanours. Campaigns and boycott calls can harm a corporation's image but, as this book points out, public scrutiny also gives corporations the opportunity to present themselves as responsible and accountable corporate citizens who subscribe to the very norms and values propagated by the activists. Academics, scholars and postgraduate students in international business management, organization studies, social movement studies and political sociology will find this book invaluable.
  • Författare: Boris Holzer
  • Format: Inbunden
  • ISBN: 9781848447592
  • Språk: Engelska
  • Antal sidor: 192
  • Utgivningsdatum: 2010-07-30
  • Förlag: Edward Elgar Publishing Ltd