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Suitable for undergraduate and postgraduate marketing and business students undertaking web-related modules, this title offers a user-friendly introduction to internet marketing. The text provides an excellent and stimulating balance between theory and practice and recognises the advantages and drawbacks of doing business online.
- Illustratör: 110 figures 20 illus
- Format: Pocket
- ISBN: 9780199265855
- Språk: Engelska
- Antal sidor: 560
- Utgivningsdatum: 2007-03-15
- Förlag: OUP Oxford