bokomslag The Seven Myths of Customer Management
Samhälle & debatt

The Seven Myths of Customer Management

John Abram Paul Hawkes

Inbunden

749:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 7-12 arbetsdagar

Fri frakt för medlemmar vid köp för minst 249:-

  • 240 sidor
  • 2003
In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not "the customer is king," the first rule of business is to make money. Pragmatic and practical, the book destroys seven key myths about customer management that have gained almost folkloric status, and provides a step-by-step action plan for linking customer service with commercial goals.
  • Författare: John Abram, Paul Hawkes
  • Format: Inbunden
  • ISBN: 9780470858806
  • Språk: Engelska
  • Antal sidor: 240
  • Utgivningsdatum: 2003-06-01
  • Förlag: John Wiley & Sons Inc