Outcome-Based Marketing New Rules for Marketing on the Web

can you measure the progress of your online campaigns in finite numbers? what percentage of your website traffic is converted into sales? what is your cost-per-conversion rate? if you dont already know the answers to these questions, dont worryyou will.

internet strategist john d. leavy challenges you to take a new approach to your online marketingshifting from doing more, to doing more of what works. using leavys outcome-based strategies, learn how to create dynamic marketing campaigns integrating metrics and milestones for continuous success. leavy invites you to uncover the absolutes behind building massive online awareness, attracting your target audience, and capturing online sales.

john leavys masterful Outcome-Based Marketing is the most complete and accurate guide Iveever read about succeeding on the Internet without making silly and common errors.I simply cannot imagine finding the pot of gold offered online without Johns superb information serving as your compass and guide.
jay conrad levinson, the father of guerrilla marketing, author, guerrilla marketing series

by the time you get down to chapters 20-ish through 25 or so, youll have to cancel your cable subscription. leavy has you doing a ton of stuff that is going to blow your business up, whether youre still working for the man, or whether youre going to do this for yourself.
chris brogan, president of human business works and co-author of New York Times bestseller trust agents

Outcome-Based Marketing is the breakthrough book on how to sell more, faster and easier, on the internet, against any competition.
brian tracy, author, The Psychology Of Selling

its not often you read a book that is focused on results. too often, marketing, communication, and everything in between is seen as an expense. but john leavys tools help you take your effortsfrom the expense line on your p&l to the investment line on your balance sheet. its a must-read for anyone using the web to grow their business.
gini dietrich, chief executive officer of arment dietrich, inc., and author, Spin Sucks