bokomslag Persuasion Equation: The Subtle Science of Getting Your Way
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Persuasion Equation: The Subtle Science of Getting Your Way

Mark Rodgers

Pocket

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  • 240 sidor
  • 2015
How do you get people to see things your way? Whether youre trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.

merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation - a powerful combination of factors proven to speed agreement. readers will discover the surprising reasons people say yes and learn how to:

  • Radiate an aura of expertise
  • Win trust and leverage credibility
  • Build a business case that appeals to both heart and mind
  • Adapt for personality, gender, and generational differences
  • Use language strategically
  • Perfect the five-step persuasion process
  • Generate group buy-in
  • Master organizational politics

from crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success.

  • Författare: Mark Rodgers
  • Format: Pocket/Paperback
  • ISBN: 9780814434178
  • Språk: Engelska
  • Antal sidor: 240
  • Utgivningsdatum: 2015-06-16
  • Förlag: AMACOM