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How do you get people to see things your way? Whether youre trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.
merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation - a powerful combination of factors proven to speed agreement. readers will discover the surprising reasons people say yes and learn how to:
- Radiate an aura of expertise
- Win trust and leverage credibility
- Build a business case that appeals to both heart and mind
- Adapt for personality, gender, and generational differences
- Use language strategically
- Perfect the five-step persuasion process
- Generate group buy-in
- Master organizational politics
from crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success.
- Format: Pocket/Paperback
- ISBN: 9780814434178
- Språk: Engelska
- Antal sidor: 240
- Utgivningsdatum: 2015-06-16
- Förlag: AMACOM