Persuasion Not Manipulation: A Guide to Influencing Others in Everyday Conversations

We're born with the ability to influence those around us, from our first cries to our friendships to our romantic partners; from job interviews to giving performance reviews and feedback.

All of us are persuaders.

To motivate someone to take action that's in their best interest or to guide them toward a greater understanding is a cornerstone and key skill of leadership, friendship, partnering and parenting.

Persuasion Not Manipulation: A Guide to Influencing Others in Everyday Conversations is a book that focuses on the most-used conversation practices that occur in routine, everyday conversations. It teaches how to effectively persuade and motivate through the use of the most popular selling techniques and conversational approaches, ones that enhance understanding and foster agreement in a respectful, non-coercive or manipulative manner.