Persuasion

Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, international, and interdisciplinary fashion. This easy-to-understand book is the culmination of seminal research findings spanning across decades and disciplines psychology, philosophy, negotiations, decision-making, logic, law, and economics, among others from esteemed experts around the world. Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing "what to think" but "how to think" in a persuasion, influence, and negotiation context across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century.