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This Case Study defines the global pharmaceutical industry and its "boundaries", analyses the profitability/attractiveness of the global pharmaceutical industry by using M.E.Porters' Five-Forces-Model and answers the questions what overall industry trends can be identified and how the profitability/attractiveness of the industry will change in the future. Furthermore it explains and evaluates Pfizer's new strategy and examines what Pfizer did in the recent years to maintain their profitability.
- Format: Pocket/Paperback
- ISBN: 9783960670063
- Språk: Engelska
- Antal sidor: 32
- Utgivningsdatum: 2016-06-27
- Förlag: Anchor Academic Publishing