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With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital medias innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
- Illustratör: black and white 16 Tables 17 Line drawings black and white
- Format: Inbunden
- ISBN: 9780415747714
- Språk: Engelska
- Antal sidor: 326
- Utgivningsdatum: 2014-04-28
- Förlag: Routledge