Policy and Marketing Strategies for Digital Media 1

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Policy and Marketing Strategies for Digital Media

Yu-Li Liu • Robert G Picard

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312 sidor
2017

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital medias innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

Författare: Yu-Li Liu, Robert G Picard
Illustratör: black and white 17 Illustrations 17 Line drawings, black and white 16 Tables black and white
Format: Pocket/Paperback
ISBN: 9781138305946
Språk: Engelska
Antal sidor: 312
Utgivningsdatum: 2017-06-16
Förlag: Routledge