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Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
- Format: Inbunden
- ISBN: 9781137580283
- Språk: Engelska
- Antal sidor: 146
- Utgivningsdatum: 2015-12-03
- Förlag: Palgrave Macmillan