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Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values and interests that lead to purchasing decisions - as well as all decisions that a person makes in life. Of interest to businesses of all sizes wanting to understand their clients and customers motivations and interests, Psychodynamics is a new powerful tool for the sales and marketing toolbox.
- Format: Pocket/Paperback
- ISBN: 9781938015243
- Språk: Engelska
- Antal sidor: 96
- Utgivningsdatum: 2015-07-13
- Förlag: Kbpublishing